Bobby Invoice brand
The full brand book is written once the Product Owner selects one of the three candidates. What is fixed today is the colour family and typography.
Candidate selection is open
Three original identity candidates are presented for review. No candidate is canonical and none has been recommended. Selection rests solely with Alexander van den Berg.
Review the three candidatesColour family
Flat colour only. No gradients anywhere in the system.
Action blue
#009EFD
Primary actions, links, active states.
Deep navy
#1B2781
Headings, anchors, dark surfaces.
White
#FFFFFF
Document and page surface.
Cool surface
#F5F7FA
Section backgrounds.
Blue tint
#F1F9FF
Quiet highlights and badges.
Near-black
#0A0A0A
Body text.
Border grey
#D3DCE9
Borders and dividers.
Muted grey
#5A6478
Secondary text.
Typography
Inter — headings, tight tracking
Inter — body text, normal tracking, generous line height for long invoice fields.
Still to come
Logo system and clear space, minimum sizes, prohibited usage, iconography, favicons and PWA icons, avatars and social covers, Open Graph images, email and invoice header assets, tone of voice, terminology, the full asset registry and a downloadable PDF brand book. All of these follow candidate selection, and all production assets will be served from a canonical Bobby asset path.