BOBBYINVOICE
Create an invoice
Canonical identity

Bobby Invoice brand book

Paper Fold is the canonical Bobby Invoice identity, selected by the Product Owner. Everything below is the working standard for product, document and communication surfaces.

Bobby Invoice primary lockupBobby Invoice mark

Candidate 3 — Paper Fold. The archived candidates remain visible at the candidate archive for the decision record only.

Mark variations

Colour mark on white

Colour, light background

White mono mark on navy

Mono white, dark background

Black mono mark

Mono black, print and fax-grade

Colour family

Flat colour only. No gradients anywhere in the system.

Action blue

#009EFD

Primary actions, links, active states.

Deep navy

#1B2781

Headings, anchors, dark surfaces.

White

#FFFFFF

Document and page surface.

Cool surface

#F5F7FA

Section backgrounds.

Blue tint

#F1F9FF

Quiet highlights and badges.

Near-black

#0A0A0A

Body text.

Border grey

#D3DCE9

Borders and dividers.

Muted grey

#5A6478

Secondary text.

Typography

Inter — headings, tight tracking

Inter — body text, normal tracking, generous line height for long invoice fields.

Monospace — amounts, IBANs, reference numbers.

Minimum sizes and clear space

Minimum sizes

  • Mark: 16px on screen, 6mm in print.
  • Lockup: 96px wide on screen, 24mm in print.
  • Below those sizes, use the mark alone.

Clear space

Keep clear space on all sides equal to the height of the fold notch in the mark — roughly a quarter of the mark height. Nothing crosses that space.

Usage across surfaces

Invoice header

Mark or lockup at the top left of the document, never larger than 40px high.

Homepage

Colour lockup in the header, left aligned, on white.

Console and admin

Mark plus workspace name; the lockup is reserved for public surfaces.

Email

Colour lockup on white, 160px wide, linked to bobbyinvoice.com. No email is sent yet.

Avatars and app icons

Square mark on white or navy, never cropped into the fold.

Misuse

  • · No gradients, shadows or glows on the mark.
  • · No recolouring outside the palette on this page.
  • · No stretching, rotating or skewing.
  • · No outlining or adding strokes to the mark.
  • · No placing the colour mark on a saturated background — use the mono versions.
  • · No re-typesetting the wordmark in another face.
  • · Candidate 1 and Candidate 2 are archived and must never be used.

Favicon, app icon and avatar

The favicon is the mark on white at 32px. The square avatar source is the 512px mark export, safe for social profiles and app icons. A full PWA icon set is not generated yet.

Tone of voice

Plain

Short sentences. No jargon, no hype, no exclamation marks.

Honest

Never claim a capability that is not built. Say what is not available yet.

Calm

Money documents are stressful. The wording stays quiet and factual.

Terminology

Invoice
The document. Never “bill”.
Workspace
The business container. Never “team account” or “organisation”.
Business details
The issuer information. Never “company profile”.
Customer
The recipient. Never “client” or “buyer”.
Guest
Someone using Bobby Invoice without an account.

Asset registry

Canonical production assets live under /images/brand/. There is no downloadable PDF brand book; this page is the brand book.